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Website Optimization Techniques

Selling Eric T. Peterson's Books

Eric T. Peterson continues showing the practical implications of his visitor engagement metric by analyzing his own website, questioning what he can do to increase the sales of his books to visitors referred to his site by some of the bloggers that are delivering traffic with high engagement but low sales conversion. Let's try some basic optimization techniques ...

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Interactive Optimization and Analytics Blog focuses on practical strategies and tactics on optimizing your internative marketing mix, from traditional direct to online, including channel integration, e-commerce and processes.

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