Marketing Studies

I just got back from the International Direct Marketing Fair in London, where I had the chance to talk with some of the best direct marketing minds in the UK and the world as well, as well as catch up on all the latest direct marketing news, developements, products and trends.

While there was a lot to see and many great people to talk with, I was somewhat dissapointed as a direct marketers and as an internet marketer as well, especially from the content point of view.

Internet Marketing Is Officially Mainstream

If anyone isn't convinced of this yet, hearing just a few sessions from the Fair would convince them. All the sessions clearly demonstrated that internet marketing has already become mai