From the Desk of:

Rok Hrastnik, critically acclaimed as the leading expert on RSS marketing by top marketers and RSS industry leaders

"Rok, What you did is not fair!

You've left everyone else nothing more on the subject of RSS to write about.

Now I understand why Pakii calls your book the 'best on the planet' - I agree. It is the most comprehensive, detailed and complete writing on the topic of RSS feed marketing and publishing I've read.

My notebook has tons of notes to myself, made while reading your book - in ONE sitting, lasting just under 4 hours. I simply couldn't stop. There'll be a lot of changes implemented soon on my various RSS feeds, thanks to what I picked up from your guide.

I will be telling my list about it, and referring them to your site when they ask me the uncomfortable questions about RSS marketing I didn't have ready answers for :)

Thank you very much for writing "Unleash the Marketing and Publishing Power of RSS"

All success,

Dr.Mani Sivasubramanian
Author: How To Profit From RSS Feeds
http://www.RSS-Marketing.com"
[Dr. Mani is the author of one of the first books on RSS marketing, a respected online marketer and heart surgeon]

"MarketingStudies.net has put together the most comprehensive guide on RSS I've read to date.

It has everything you need to know about RSS from what it is to how to use it as a marketing tool. I highly recommend this guide.

Bill Flitter, CEO of Pheedo, Inc., RSS & Weblog Marketing Solutions
[Bill Flitter is the CEO of Pheedo, the leader in RSS advertising, which launched some of the first RSS advertising campaigns online, with clients like GoToMeeting.com]

"Rok's book is the most comprehensive guide on RSS for marketers.

A milestone document that clearly defines the role of RSS in the marketing mix and gives concrete instructions and tips regarding how to best leverage this powerful and game changing capability."

Dick Costolo, Feedburner
[leading provider of mass-market RSS metrics and other RSS management online services]

"The guide is the most comprehensive I've seen on the subject of using RSS as a marketing tool.

This is 'must read' for any marketer working in the online space ."

Alex Barnett, International Program Manager for MSDN and TechNet, Microsoft

Dear Marketer,

I'm sure that you've been down the path of trying to squeeze every last drop of juice from your e-mail list, doing everything you can to get at least a 1% higher delivery rate, open rate or clickthrough rate.

I'm also sure you've tested dozens of tactics to get you more online traffic, from »secret« Google tricks to perhaps even getting your own blog and just waiting for the miracle to happen.

But still, your e-mail responses are falling and your traffic might not be anywhere near where you wanted to be. And maybe, just maybe, you've also tried using a »quick fix« or two that you had to pay over the roof for, only to find out that you've been had.

Believe it or not, most or even all of us have been through all of this time and time again, just trying to find a way out.

A True Story From an E-mail Addict

Back in 2002 I was just like that, throwing everything I had in techniques that just seemed to be losing affect month by month by month.

Of course, as a direct marketer by heart, e-mail was practically the only real game to play for me. My ex-business partner John Botscharow even called me an e-mail addict, if you can believe it.

Back then John started discovering that »geeky thing« called RSS and actually immediately fell in love with it. We were just discussing doing a book on e-zine marketing and there he goes and ruins everything by turning in to an anti-email freak in a single week or so.

John, transformed into a newly-baked RSS freak really took his time to convince me about the benefits of using RSS, but I wasn't buying it. I was actually so much against it that I challenged him to a public online debate, which lasted for over two months.

There I was, pounding against RSS and pulling every rabbit I had out of the hat to prove John wrong. The debate ended in a draw (just to be diplomatic; I'm sure that each of us saw the final result in his favor).

But John did peak my interest in RSS to a point where I started researching all of its different marketing implications in 2003. By the beginning of 2005, I finally had the answer and saw that while John was overexaturating, there was some truth in his visionary claims back in 2002.

What Did I Find About The Results You Can Achieve With RSS Marketing?

Here are just three quick examples to give you a taste:

• BTI Communications Group: Search Engine Rankings
  BTI Communications Group is a small VoIP solutions provider, but using RSS they acheived #1 search engine rankings for their most important keywords, such as voip solution provider on Google. While their larger competitors are investing in search engine campaigns, BTI is achieving top positions for free. They also increased the traffic to their corporate site for 75%.
  
  
• Lockergnome.com: Improved Clickthrough Rates
  Lockergnome.com, one of the most popular tech sites on the Web today, used to distribute more than 400.000 e-mail newsletters weekly. Today, they have 5 times more RSS subscribers than e-mail subscribers and their RSS clickthrough rates are 500% greater than their e-mail clickthrough rates.
  
  
• Overview: Click-Through Rates
  Click-through rates show us how people interact with our content. Multiple sources are reporting that RSS click-through rates are actually above those reported with e-mail, proving that RSS in fact does work for marketers. CustomReader , a provider of a branded RSS aggregators, is reporting that the average CTR from feed to site is 23% [3,500 users; 48 hour period]. SimpleFeed , a provider of high-end RSS marketing corporate solutions is seeing an average 6.8% CTR from individual content item in a feed to the site [10,000 users; 30 day period]. Pheedo , the RSS advertising network, is seeing CTRs range from 7% to 11% , under a longer period of observation. All of these numbers precisely show that RSS does work for marketers and that its metrics right now outperform e-mail metrics.

Is RSS really the »magic bullet« marketers have been looking for all this time?

The Difference Between Doing it Right or Wrong

As a marketer I never believed in »magic bullets« or »quick fixes«, as I'm sure you haven't either. True, we're sometimes seduced by genius sales letters to buy in to one or two, but when logic kicks-in in the end we see that quick solutions either don't work or tend to work only for an extremely short period of time.

It's the same with RSS.

• It in fact does deliver all of your content, as opposed to e-mail, which is burdened with dozens of spam filters and other delivery problems.
  
  
• It does increase your traffic and helps you take advantage of over a hundred of new search engines and at the same time helps your natural search engine results.
  
  
• It does help you get more of your visitors to return to your site more frequently, increasing your chances to make the sale.
  
  
• It does open-up a whole new range of marketing opportunities to you, ranging from podcasting to videocasting.

But it works only if you do it right.

And it's not a quick fix. I see hundreds and hundreds of marketers doing RSS the wrong way all the time, and then wondering where they went wrong.

Implementing RSS the quickest and easiest way will do only one thing for you --- give you bragging rights of »I'm doing RSS, too!«

But it won't do anything for your bottom line or any of your key online metrics.

Do RSS Marketing Right ... Or Don't Do it At All!

Even if you've already heard of RSS marketing, chances are you've heard most of the wrong things or haven't heard nearly enough to get you started on the right path to RSS marketing profits.

Unfortunatelly, most people talking about RSS marketing out there don't go nearly in to enough specifics to help you break through the basics and really start rolling with this technology.

»Unleash the Marketing & Publishing Power of RSS« E-book Is Different.

And You Have Our Unconditional Guarantee That After Reading This E-book and Implementing Its Strategies You Will Make RSS Work For You!

And You Have the Endorsments of the Most Respected People in the RSS Industry, Who Have Critically Acclaimed This E-book as the »Best and Most Comprehensive Guide on RSS for Marketers«.

"Rok,

What a fantastic book. Buying it would be a no-brainer at twice the price, and you can quote me :)

Eric Ward, EricWard.com"
[Eric Ward is one of the pioneers of internet marketing, who among others helped launch Amazon.com. His clients include Volkswagen, Dell, Yahoo!, BBC and many others]

"European e-marketer Rok Hrastnik spent the last year or two researching an exhaustive review of syndication technology on the web, finally releasing to Marketingstudies.net a 550-page definitive ebook on RSS and the marketing uses of syndication.

The advance copy sent to MarketingVOX is written in a detached, rational tone, in some contrast to the sales pages' hard sell copy.

Of particular interest will be the technical background information and the near comprehensive set of interviews of industry figures, which serves as an indication as to where RSS is heading and what significance it has to marketers and publishers."

MarketingVOX News
[MarketingVOX is the leading news source for online marketing and advertising news and developments]

Complete E-book On-line Review

"Rok has done a fantastic job of capturing the state of RSS and how RSS is trending up in use and application.

What is so phenomenal is the sheer volume of information that is both easy to follow, easy to understand and practical to apply.

This piece of work doesn't just tell you what RSS feeds are it completely explores the whole paradigm-shift to distributed Internet content publishing and the changes that are influencing the increased usage of RSS feed for marketing.

This is the definitive guide on the marketing and publishing power of RSS."

T. L. Pakii Pierce, How to Blog for Fun & Profit!
[T. L. Pakii Pierce is a Senior Information Technology Engineer for a major IT corporation located in Northern Va. T. L. is a speaker, motivator, coach, author and technophile who publishes two blogs. T. L. is also a founding member of the Professional Bloggers Association.]

"Rok has managed to create an insightful perspective of the emerging world of content syndication and its present impact on Internet marketing.

This is a must-read book for anyone contemplating an e-marketing strategy in 2005 and beyond.

Unleash the Marketing & Publishing Power of RSS a great desk reference for technical and non-technical people that must integrate their content strategies with the emerging world of syndication."

Bill French, Co-founder, MyST Technology Partners
[Bill French is the co-founder of MyST Technology Partners, leading RSS corporate services provider, whos clients include Intel and Verisign]

"There is nothing like this I have seen before.

This is a pretty monumental guide to RSS/Atom newsfeeds and their effective use for online marketing, business and publishing."

Robin Good, MasterNewMedia.org
[A successful art and design director, film and videomaker, radio broadcaster, DJ, TV producer, information designer, computer graphics and multimedia production specialist, Robin Good has set himself to be a pioneering interdisciplinary explorer of the unfolding new media revolution.]

"Hi Rok,

Man, you have left no stone unturned with this one-of-a-kind manuscript. Unless someone has been on another planet vacationing the last year or so, they have heard about the power of RSS and what it means to the future of content distribution and communications.

I found something on page 299 that will make me an absolute fortune over the next six months. Thanks!

It doesn't matter if you are a raw newbie with RSS or a seasoned veteran. Rok has something for everyone and it is well worth the price of admission. Get a copy today.

Rod Beckwith,
http://www.misspelledkeywords.com
MrJV.com"

"Hello Rok -

Just a note to say I love your material on RSS. (You have new fan here!) IMO, you do a wonderful job of explaining exactly how RSS can help grow a business . One of your articles several weeks ago prompted me to have a look at your site.

I bought both your "Unleash the Marketing and Publishing Power of RSS" and the [competitive print book title removed from the letter] book. From a marketing-relevant standpoint, your book blows the other out of the water.

Anyway, saw another of your articles come through today and thought I'd drop you a line.

Regards,
Bobette Kyle
http://www.WebSiteMarketingPlan.com
Marketing Plan and Web Promotion Information"

"This eBook is, without a doubt, the best I've read on the subject.

The exhaustive research and forward thinking takes RSS well into the future as one of the most promising content delivery and consumption vehicles to-date, with applications that surpass the current momentum of present thinking on the topic.

Thanks so much Rok, for the exceptional eBook, all the insight you bring to the table regarding RSS technologies, and the expertise in the field. Keep up the great work.

Joe Halbrook, Permission Technologies [EZ-Feeds.com]

"Congratulations on a terrific book. As RSS is still new to the masses your detailed grasp of the subject comes shining through. Looking forward to more."

Peter M. Daneyko, RSS|vp LLC

"I've been reviewing Rok Hrastnik's new eBook, "Unleash the Marketing & Publishing Power of RSS" and it is hands down, the most comprehensive resource for marketing via RSS and blogs.

This book would be worth many times the prices Rok is asking ..."

Lee Odden, TopRank

"A new E-book on RSS is available from Rok Hrastnik.

This one isn't full of hype and promise of domination with RSS, or instant riches, or instant search-engine ranking; it's just good, solid, practical information.

The title is "Unleash the Marketing and Publishing Power of RSS." A modest title considering this ebook has more than 500 pages and is inexpensive to buy.

I found a number of useful tips, and I thought I was fairly up to speed on all this.

There's always something new to learn. The author provides additional interviews with people in the know about RSS to further your understanding and help you get a sense of what's to come in 2005. "

Tom Parish, 4 Web Results

But Before I Tell You More About What You'll Discover, Here's a Quick 7-Step Primer On How to Get Started With RSS Now!

The 7-Step RSS Marketing Plan

By Rok Hrastnik

With the growing e-mail delivery problem, RSS is becoming an increasingly important content delivery channel that allows marketers to deliver all of their content, fully upgrade all of their marketing initiatives and establish lasting client relationships.

From direct marketing, PR, e-commerce, internal communications and online publishing to SEO, traffic generation and customer relationship management, RSS brings the power of delivery back to the hands of marketers.

But most marketers still do not know how to actually get started with RSS, especially when trying to take its power beyond basic blogging.

The 7-Step RSS Marketing Plan will help you get started and provide you with a personal RSS marketing checklist to help you get the most from RSS marketing.

1. Start Using RSS as an End-User

The first step to getting started with RSS marketing/publishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works.

There's a variety of RSS aggregators to choose from. Just a small sample:

a) Web-based RSS aggregators: http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com

b) Desktop RSS aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm

c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php?ys=1

To find feeds of interest to subscribe to, use RSS feed specific search engines such as http://www.feedster.com.

2. Plan Your RSS Feeds

Planning your RSS feeds might be the most important thing you do about RSS and the one prevailing factor that decides between RSS marketing success and failure.

You start by identifying the different target audiences you might want to reach with RSS, especially:

• Prospects, segmented by prevailing interest
• Existing clients, segmented by prevailing interest, business topic or existing products
• Business partners, segmented by partner type, such as suppliers
• Internal audiences, such as employees, owners and investors
• The media
• Website syndication partners, segmented by their existing content
• Search engines and directories

Depending on how complex your business and online content strategies are, you might need to plan for different feeds for each of the target audiences you identify, also depending on your marketing goals with each.

After identifying the key target audiences for RSS content delivery, the next step involves actually planning what content type and topics you are going to deliver to them. These might include:

• Product feeds
• Podcast feeds
• News feeds
• Articles feeds
• Direct communication feeds
• E-zine publishing
• Autoresponder content
• Forum content
• Latest downloads
• Product support information & updates
• Etc.

3. Create a List of RSS Marketing/Publishing Requirements

Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:

a) Do you want to integrate RSS publishing with your existing content management system?

b) What RSS metrics you'll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity?

c) Do you need feed personalization, such as personalizing your RSS content with the receipient's name and other details?

d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?

e) Do you want the RSS feeds to be hosted on your own server?

f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?

g) What's your budget?

h) Etc.

4. Choose an RSS Marketing/Publishing Tool and Start Generating Feeds

After you've prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:

a) Desktop feed generation tools
Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn't allow for more advanced features such as content targeting.

b) Basic hosted online RSS publishing solutions
The basic hosted online solutions work quite simillar to desktop tools, but are generally allow for a more streamlined publishing experience. Their key problem is that they usually require the publisher to host the feeds on the vendor's server, thus decreasing the SEO impact of RSS.

c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar.

d) High-end e-mail integrated solutions
E-mail integrated solutions are the recent new-comer to the RSS industry, being provided by some of the best reputable e-mail vendors, and providing marketers with full integration with their existing e-mail marketing solutions.

e) Other options
There are many other options as well, one for example using your existing content management system to publish RSS feeds, or using a blog publishing solution, which allows for some basic RSS publishing features, but not much in terms of RSS marketing.

5. Promote Your RSS Feeds Through Your Own Channels

a) Create an RSS presentation page to explain to your visitors what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.

Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo and other relevant services, such as Bloglines.

b) Promote the RSS presentation page as much as you can using all of your available channels.

c) Promote your RSS feeds directly below your e-zine subscription box, and always "above the fold". Promote your RSS presentation page (telling your visitors that's where they can subscribe to your feeds) on the most prominent locations of your site.

d) If you're publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.

e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.

f) As for the content, don't just say "Subscribe to receive news from my site", but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

e) Enable Auto-discovery to allow browsers with integrated features to easily discover your feed on visit and help search engines locate it on your site.

6. Promote Your RSS Feed Through External Channels

a) Submit your feeds to the appropriate search engines and directories.

b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed.

7. Other Key RSS Activities

a) Measure and optimize your feeds

b) Syndicate your feed content to other web media

c) Display third-party RSS feeds on your site

Do You Want More to Help You to RSS Marketing Success? Truth be told, this is only a glimpse in to the RSS marketing universe?

What You Will Learn in This E-book?

Understand RSS and how to use it to your best advantage

You will discover what RSS is and how it is affecting your business as we speak, and what you need to make the most out of it. Also includes two graphic tutorials on how to become an RSS user yourself.

But there is more to RSS than just a simple content delivery channel. It is changing the way people use the Web. Find out how and how you can profit from these new developments.

And don't forget about the different ways of publishing content using RSS. Content summaries or full-text? Which is better for you? How about delivering audio and video content using RSS?

Discover all RSS marketing & publishing opportunities and learn how to take advantage of them, step-by-step

The guide will show and demonstrate to you all the RSS uses that can help you improve and expand your business, which were not an option with other content delivery channels, and open the door to new opportunities for you.

Many of these are just coming in to use, while some have not even been discovered by other marketers and publishers yet.

• Did you know that you can customize your RSS feeds for your visitors? And then use that information to target your marketing messages to them? How to do it?
  
  
• Many publishers are starting to provide different feeds for different content types and topics. Which are the best approaches? How can you prevent this from actually turning against you? And how can this affect your search engine rankings?
  
  
• How to syndicate your content to other web sites? Includes detailed instructions that take you from preparing your RSS feed for other publishers to tips on how to approach them. And now, just making your feed available is not nearly enough.
  
  
• How can e-mail and RSS work together to maximize your sales and increase the profitability of your customer communications?
  
  
• How can you create digital RSS catalogues that your customers actually want to use to be constantly informed of your new releases?
  
  
• Advertising in your RSS feed. When is too much really too much, and what can you actually get away with? Missunderstanding just this one concept may kill your RSS feed forever.
  
  
• Expand your content delivery. Forget about delivering your only e-zine once per week. Some information needs to be delivered instantly. RSS makes that possible...
  
  
• How to use RSS to deliver your e-zine? What approach is the best?
  
  
• How to use RSS for secure one-to-one communications?
  
  
• New content ideas, finally made possible with RSS. Each of them has the potential of generating even more profit for you.
  
  
• Using RSS to communicate with the media, your business partners and your employees?

How to create your RSS feed

You will discover how you can create your own feed from scratch in just a few minutes for free, or how you can start developing advanced RSS feeds with just a small investment.

There are at least 7 ways of creating your RSS feed. You can even do it using e-mail, or even the content already on your web site. The tools are already here, and most are even free.

How to promote your RSS feeds

RSS promotion starts on your web site --> getting your visitors to "subscribe" to your feed. Yes, it's easy, but you need to know exactly how to make this easy for them, especially if they haven't started using RSS yet.

• Where to promote your RSS feeds on your web site?
  
  
• Is the orange RSS or XML button enough? Not really... but fortunatelly there are many tools that make the subscription process easy... if you implement them.
  
  
• What happens if you want to collect information from your subscribers, just like you would with e-mail subcriptions. It's possible, and we tell you how to do it.

And then you mustn't forget about external promotion...

• How to get your RSS feed in to the most relevant RSS search engines, directories and web aggregators? Where can you find these web sites, which can actually triple your traffic almost over night?
  
  
• How to speed-up the submission process?
  
  
• Search engine optimization strategies for your RSS feed and even your blog ...
  
  
• How can you improve your seach engine rankings by publishing your own blogsite (no, not a blog, but a blogsite, which is something much more advanced, and with proven success).
  
  
• And much more...

How to measure your RSS feeds

For most marketers and publishers, RSS metrics have been a mistery up until now.

Find out how you can start measuring your RSS feed right now for free, or how you can develop your own RSS metrics solution (step-by-step).

All of this is rounded up by a step-by-step guide on how to get the most out of RSS as soon as possible.

Order By 31st of December and Also Get These Exclusive Bonuses

34 in-depth interviews with RSS thought leaders, experts, developers and marketers , all sharing their key strategies and tactics for using RSS to increase your marketing results.

10 exclusive audio interviews with RSS experts on Search Engine Optimisation, RSS Metrics and using RSS for direct marketing.

1 hour and 15 minute bonus video on RSS marketing for beginners.

How Much Does All of This Cost?

For a package like this, you'd expect to pay at least $97 or even more.

At 550+ pages and a video, this is without doubt the most value you'll get on RSS marketing anywhere. Not to mention there's also a shorter version for those that don't have the time to tackle on 550 pages, but just want to get started as soon as possible.

Well, you won't have to pay $97, or even $70, as for most e-books today.

For a limited time only, we're giving you »Unleash the Marketing & Publishing Power« for an amazing offer of only $37.

But this offer is valid only until December 31st , after which the price will go back up to $49.95. Certainly a steal!

No Risk Order!

The e-book comes with an iron-clad full 60-day money back guarantee. If you're not happy with it, simply return it and claim a full refund!

Click here to order now for $37 - valid only until December 31st!